Delivering A Digital Marketing Strategy for Omega Homes
Omega Homes specialize in modern, stylish homes, retaining single-source responsibility from start to finish. As a registered Tarion custom home design builder the firm prides itself on delivering the personal touch. Offering a careful balance of home building ideas, creativity, communication and organization creates an experience that is both stress free and productive. The result are homes which meet client needs, lifestyles and personalities.
When Omega Homes approached us, they were concerned that they received very little traffic to their website despite in-house efforts to develop effective search engine optimisation (SEO). This meant that they were not receiving many leads and sales conversions were very low. They were impressed with the suite of solutions we are able to offer to our clients and felt that we could deliver the objectives which were most important to their future growth strategy.
Using our extensive expertise, we were able to deliver a winning digital marketing strategy. Initially researching the property development market enabled us to identify the right keywords to develop an SEO strategy which focussed on creating great quality, fresh content, supported with social media marketing. Some of the work we did focussed on correcting technical errors across the site, whilst regular blog content, infographic and video content was developed to increase engagement.
Our work has delivered an impressive return on investment for Omega Homes. They now rank first for top keywords in their sector locally and regionally and have seen a huge 124% increase in traffic within the first year of our SEO campaign. This increased traffic had led to impressive sales conversions and first page results in Google My Business and organic search listings.
“The results speak for themselves, we are extremely happy with the performance we have seen and Evesca has been instrumental in the growth of our business”
At Evesca, we help our clients deliver measurable results, boost their online visibility and build their brand. We offer 360° digital marketing solutions to transform client’s digital presence, targeting the right audience and achieving business growth objectives in a timely and desired manner.