Social media is the best way of promoting a business online. Social media marketing or SMM is one of the crucial parts of digital marketing. No matter which business niche or type you are in, social media can be helpful to you. Over time, we have seen a great rise in the audience base on different social media platforms.
The purpose of any social media networking site is to help you connect with your family, friends, & relatives and also to share photos, videos, etc. Some of the popular social media platforms are Facebook, Instagram, LinkedIn, and Twitter.
Through an effective social media marketing strategy, you can boost your business revenue. Apart from increasing your profits, various social media platforms can also help you build your business brand.
With the constant rise in the number of uses on different social media platforms, social media marketing came into existence. Social media marketing is nothing but promoting a product, service, or business with the help of a social media platform.
As giant social media platforms like Facebook and Instagram have a huge number of active users, it’s been an opportunity for marketers and business owners to leverage the power of social media marketing and get most out of it. Big social networking sites such as Facebook, Twitter, Instagram, etc. are ideal for all business types, as these platforms are used by all types of users.
If you have a construction company and you are finding a way to promote your company, online marketing is the best. Social media could be a great tool for brand building. In this post, we will discuss social media marketing for the construction industry. Here we will share SMM benefits, tips, and strategies for construction companies.
Benefits of Social Media Marketing For Construction Industry
SMM can benefit your construction company in many ways. Here are some major benefits of social media marketing for the construction industry:
1. Brand building
The first and great benefit of social media marketing for construction companies is building brand or brand awareness. It is obvious you will not use the product or service of the company you have never heard before. To promote your construction services and grow your revenue, you need to tell your audience about the existence of your company. Social media is the best and cost-effective way to do that. You can run ads on social media platforms like Facebook.
2. Keep up with competitors
The major mistake most businesses and companies are making nowadays is they are not leveraging digital marketing for their business, properly. This gives an advantage to their competitors. Hence, one of the reasons why you should utilize various social networking sites for your construction business is to keep up with your competitors. Your competitors are already using SMM, building their brand, and increasing their revenue.
3. Understand your customers
Understanding the customers will let you know their likes, dislikes, interests, etc. This way, you can help your customers solve the problems they are facing. A perfect social media marketing strategy is the one that has a proper plan for content creation. Various social media platforms give a boost to the accounts that publish high-quality, relevant, and engaging content regularly. By understanding your customers’ likes, dislikes, interests, and concerns, you can create relevant content around that.
4. Generate leads
If you are into lead-based business, in which you need to generate a lot of quality leads regularly, social media is the best tool. From your social media handle, you can send traffic to your website, where people can know more about your services. Through the help of social media, you can generate quality leads for your construction company. After generating leads, you can work on converting that lead into the actual sale.
5. Customer service
Social media can also help you improve your customer support. Nowadays, many companies are providing this kind of customer service. Through social media, you can have real-time conversations with your customers. By providing social media customer support, you are providing a great experience to your customer.
Is Your Construction Industry Target Audience On Social Media?
Before working on something, it is essential to know whether focusing on that task will worth it.
Let’s think about is your target audience is on social media?
The answer is YES. Various social media channels have a different kind of users. No matter of your business type, your audience is on social media.
For a construction company, the target audience would be construction project managers, facilities managers, business owners, entrepreneurs, homeowners, etc.
According to 2019 stats, there are an estimated 2.95 billion people around the world who use social media. From this data, you can understand how huge social media and social media marketing is. In short, the audience for construction companies is available on social media. The important thing is picking the right platform for targeting.
Can Social Media Marketing Drive Results For Construction Companies?
As have seen, top social media platforms are booming and the target audience for the construction industry is on social media. Now, the question is, can social media marketing help to drive results for construction companies?
Basically, the results are solely based on the effectiveness of your social media marketing strategy. Factors like which social media platform you select, your content quality, your publishing frequency, etc. matter a lot.
To help you enhance your social media marketing strategy, here we have shared some useful SMM tips for the construction industry.
Social Media Marketing Tips For Construction Industry
Here we have shared some effective social media marketing tips. If you want to leverage different social media platforms for your construction company, these tips will help you:
1. Publish content consistently
The mistake that newbies make is they fail to publish content on their social media platforms, regularly. In order to keep your followers engaged and generate more leads, maintaining content consistency is very important. People follow so many other users. So, when you don’t publish content very often, the chances are your content won’t be visible to your followers.
To get the most out of social media, your focus should be on publishing at least 1 post per day on platforms like Facebook. On Twitter, you have to increase the post publishing frequency. You can even hire someone who can regularly create content and publish on your social media accounts.
2. Publish before and after posts
You can take before and after photos of your construction services and publish them on your social media handles. For a construction company, this is the best type of social media content. Before taking pictures and publishing them on your social media, make sure to get permission from the property owners.
When you create before & after post of a particular project and share on social media, the chances are the property owner will share it with his/her family & friends. This way, you can build your business brand.
3. Focus on one or two social media platforms
You don’t need to work on all the top social media platforms out there. You can’t manage to create separate content for different social media platforms and publish it regularly. The important thing is the selection of the right social media platform. You need to work on one or two social media platforms that are ideal for your business.
As we know, different social media platforms have different audience types. Hence, working on all of them will be a waste of time. However, you should claim your company’s username on all the platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
4. Repurpose content from your blog/website
One of the best ways of creating social media content is repurposing it from the blog or website. If you have a company website/blog, you might be publishing a few posts every month. For example, if you have created a listicle blog post content, you can leverage that content and turn it into your social media content.
This strategy is used by almost all top digital marketers. The good thing about this strategy is you do not have to spend your time thinking about the content idea.
5. Create YouTube videos
No matter what business niche/type you are in, video marketing is really powerful. Don’t just create content for your Facebook, Instagram, or whatever other social media platform you have selected. Video content is booming right now. At present, if you are not creating video content, you are missing out on so many great opportunities.
Do you know YouTube is the largest video hosting platform and second-largest search engine in the world? You can check out what type of construction videos are available on YouTube. By doing keyword research, you will get an idea about what type of construction videos people want to watch. After that, you can start creating videos for your construction company channel.
6. Show off your work
You will get leads for your business based on the past work you did. Show off your work on different social media platforms, as much as you can. Apart from before and after photos, you can also publish work in progress photos on your company’s social media handles.
The more work you should to people, the better they will get an idea of what they should expect from your service. Your target audience will love watching this kind of content. Hence, you will get better engagement by publishing this kind of content.
7. Create a posting schedule
In your social media content strategy, you need to determine at what time you will be publishing the posts. Maintaining consistency doesn’t mean you have to start publishing content erratically. By not having the posting schedule, you will end up publishing a lot of content in the one go.
On the flip side, without a schedule, the chances are you may stop publishing some days. When you have a proper posting schedule with you, you have a clear idea at what time of the day you need to publish the content.
8. Respond to comments and reviews
On Facebook pages, there’s an option to leave comments and reviews. Anyone can leave comments and reviews there. You will get both positive and negative comments. Make sure to reply both. Thank your happy customers and address the complaints of customers that are not satisfied.
Apart from your Facebook page, you will also get comments on the posts you publish. People will share their thoughts and opinions on your posts. Make sure to reply to all the comments.
9. Ask your friends, employees, and customers to follow you
Depending on the social media platform you select, you can encourage your friends, employees, customers, etc. to follow your business page/account. While getting started, one of the toughest things is building the audience.
Over time, when you keep publishing the content regularly and consistently, your posts will start getting better reach. This way, your social media handle will start growing organically. But, to get the starting traction, it is a good idea to ask your friends, customers, etc. to follow you.
10. Add social media buttons to your website/blog
Another great way of increasing the number of followers on your different social media handles is by adding social media buttons on your blog or website. This technique is very effective. It can be more beneficial when your blog or website is getting good traffic on a regular basis.
Your target audience wants to receive updated information from you. People can’t visit your blog or website regularly to check whether you have published something or not, but they can follow you on social media, to keep receiving new posts.
Final Thoughts
Social media is one of the important parts of digital marketing. In order to get the most out of your digital marketing strategy, social media can play a big role.
For the construction industry, building online presence on giant social media platforms such as Facebook, Instagram, etc. is important. To help you improve your social media marketing strategy, here we have shared benefits and some effective social media tips for construction companies.
At Evesca we can help get your construction business to the next level. Reach out to us for more info.
