5 Tips to Develop a Great Social Media Content Strategy for Your Roofing Company

Who doesn’t want to create better social media content?

Are you struggling to improve audience engagement on your social networks?

Well, you’ve landed just at the right place.

Today in this blog post, we share the top 5 ways you can create highly engaging content to improve the number of likes and shares.

So, without any further ado, let’s dive in.

Here are the 5 ways to create Social Media Content to get more likes and shares:

Identify your audience

Identifying your audience is a crucial part of creating content for social media for your roofing company.

Well, it makes sense when you realize that you are making content only to be consumed by your audience.

There are two steps when it comes to identifying your audience.

First, understand who your audience is and what they want.

This requires you to create a social media profile with a persona that reflects your audience.

Don’t know how to do that?

Begin with understanding what your audience wants.

Try understanding their interests and wants.

Next, try finding the niche of your target audience.

There are many tools that we use at Evesca to target your audience.

These tools can help us get an idea of how your competitors are fairing on social media.

Knowing your audience is critical if you want your content to get clicks, likes or shares.

You want your content to be tailored for the right audience.

Always Go For a Catchy Headline

The online world is full of headline readers.

Any content, be that in the online or print media, is judged by the headline.

People decide whether to read the content by looking at the headline.

Therefore, a headline is one of the most important parts of your social media content.

In order to come up with a compelling headline, the following aspects should be considered and given most attention:

  • Relevance
  • Brevity
  • Quantification
  • Power Words

You will want to create unique headlines to resonate with the social media networks you post content on.

To do that, use a headline tool which provides you with a headline score.

Create Shareable Social Media Content

Ever wondered why your social media posts got an unusual decrease of clicks?

One Answer – You didn’t make shareable content.

So, create for your audience.

Not just that, you must also give them the opportunity to share it when and how they need.

First, guarantee that the content you create is important to your intended target audience.

To make your post shareable across all social media platforms make sure you add social sharing buttons to your content.

Regardless of whether it’s a blog, podcast, or video, you must pay attention to making the button placements obvious with the goal that anyone who scans your content can see it without much of a stretch.

Employ Visuals

Visual content has turned out to be viable in communicating the message quicker than written content.

It’s likewise helpful in spicing up your content and attracting attention.

Truth be told, a reader may tap on your content only because they saw some compelling visuals in it.

In the event that you investigate content created and posted by organizations on social media, they all will, in general, have given a visual angle to it.

The visual elements can be:

  • Pictures
  • Infographics
  • Videos
  • GIFs

Facebook alone reports a normal of 8 billion everyday video views.

That is HUGE!

Practice Simplicity

Most people online skim through their Facebook and Instagram news feed.

To make them stop scrolling, grab their attention with a compelling visual and then work on making user-experience simple and easy.

Straightforwardness works on social media.

Never use the words that don’t encourage the comprehensibility or shareability of your content.

Utilize clear and uncomplicated sentences your audience can understand without much of a stretch.

To build the effortlessness in your content, use:

  • active voice in your posts
  • short words and expressions
  • short and straightforward paragraphs
  • simple sentence structures


Social media is indeed a powerful tool for brand promotion but with an increasing number of content shared online, you need to have an impactful content strategy.

We hope the above tips help you develop a great content plan to be deployed your social media platforms.

Find out how Evesca can help your roofing company get noticed

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